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Paid search specialist
The role of a paid search specialist is to create, manage, and optimize paid advertising campaigns on search engines like Google, Bing, and Yahoo. Their goal is to generate leads, drive traffic, and increase revenue for the business through advertising.
$98.086
Average base salary per year
Everyday tasks
- Launch and manage paid search campaigns on platforms such as Google Ads, Bing Ads, etc.
- Conducts keyword research to identify relevant keywords that can drive targeted traffic to the website.
- Create compelling ad copy that aligns with business goals and targets the right audience.
- Manage bids to ensure campaigns' efficiency in terms of budget and performance goals.
- Monitors and optimizes campaigns to improve performance.
- Prepares reports on campaign performance and presents findings to stakeholders.
Jobs by workplace
hybrid12.72%
office60.31%
remote26.97%
The most demanded skills
This list is based on analysis of thousands of job openings.
Hard
crunderstand business needsdata analysisperformance marketinggoogle adsbudget managementbrand managementinsights researchmarketing campaignsAB testing
Soft
analytical skillsstrategic thinkingcommunication skillscollaboration skillslearning skillswriting skillstake initiativework independentlydecision makingattention to detail