Email marketing strategist

The email marketing strategist is primarily responsible for developing and executing the overall email marketing strategy for the company. It involves analyzing market trends and customer behavior, identifying opportunities for growth and optimization, and creating a roadmap for achieving the company's email marketing goals.

$85.941

Average base salary per year

Everyday tasks

Create and optimize email automation workflows to encourage leads and move them through the sales funnel.
Identify automation triggers, develop workflows that respond to subscriber behavior, and analyze the results to optimize performance.
Develop and track email marketing metrics and KPIs.
Conduct market research, analyze customer behavior, and track competitor email campaigns to identify trends and opportunities.
Create email marketing personas to understand the needs, interests, and behaviors of the target audience.
Make strategic recommendations, share data and insights with other departments.

Jobs by workplace

hybrid15.66%

office56.94%

remote27.4%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

AB testingcampaign metricscampaign monitoringcampaign optimisationcampaign reportscrodigital advertisingemail campaignsemail developmentemail marketing calendar

Soft

attention to detailresearch skillsability to adaptability to influenceability to leadability to manageability to prioritizeanalytical skillsanalytical thinkingbrainstorm