Email marketing manager

The email marketing manager plays a critical role in the success of the organization's business efforts. By developing and executing effective email marketing strategies, managing campaigns, and analyzing performance, this specialist can help drive engagement, conversions, and growth for the business.

$85.941

Average base salary per year

Everyday tasks

Develop and execute email marketing strategies that align with the company's overall marketing objectives.
Manage email campaigns from start to finish and monitor their performance.
Create email templates, develop content, segment the audience, schedule, and send emails.
Design and implement A/B testing to optimize email campaigns.
Stay up-to-date with email marketing laws and regulations to ensure compliance and avoid legal issues.
Manage email marketing budgets, including allocating resources and tracking expenses.

Jobs by workplace

hybrid15.66%

office56.94%

remote27.4%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

AB testingunderstand business needsreportingaudience targetingemail campaignsdata analysisengage audiencemarketing campaignsstakeholders managementinsights research

Soft

collaboration skillscreativitycommunication skillsattention to detailideationtake initiativework with tight deadlinesanalytical skillsverbal communication skillsproblem solving