Media buyer

A media buyer is a professional responsible for acquiring and negotiating media space and placements for a company or client. He helps companies maximize their advertising budgets by strategically selecting the most relevant media channels, negotiating favorable rates, and ensuring effective reach and exposure to the target audience.

$80.342

Average base salary per year

Everyday tasks

Develop media plans and budgets, outlining the allocation of advertising budgets across various channels.
Negotiate and purchase media placements, including securing ad space, negotiating rates, and managing contracts with media vendors.
Monitor and analyze media campaigns, tracking performance metrics such as impressions, CTR, conversions, and return on ad spend (ROAS).
Adjust targeting, messaging, and media placements to maximize results.
Provide regular reporting and insights to stakeholders, presenting campaign results, key findings, and recommendations.
Collaborate with creative teams to ensure the delivery of advertising materials to media outlets.

Jobs by workplace

hybrid7.81%

office56.25%

remote35.94%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

understand business needsbrand managementaudience targetingbudget managementdigital mediaroimedia campaignscampaign performanceengage audiencedigital promotion

Soft

learning skillscollaboration skillscommunication skillsmeet deadlinesattention to detailanalytical skillspresentation skillsproblem solvingorganizational skillscreativity