Digital marketing strategist

Businesses need a digital marketing strategist to develop and execute comprehensive digital marketing strategies that align with the company's goals and objectives. They analyze market trends, conduct competitor research, identify target audiences, and leverage various digital channels and tactics to maximize brand exposure, increase customer engagement, and drive measurable results in the online space.

$108.584

Average base salary per year

Everyday tasks

Conduct market research and analysis to identify target audiences, competitors, and trends in the industry.
Develop comprehensive digital marketing strategies that align with business objectives, target audiences, and budget constraints.
Guide creative teams, such as copywriters, designers, and video producers.
Develop testing and experimentation strategies to optimize digital marketing campaigns.
Monitor industry evolutions and emerging technologies, identifying opportunities for innovation and advancement in digital marketing efforts.
Provide regular updates to senior leadership and stakeholders on digital marketing performance.

Jobs by workplace

hybrid11.67%

office65.33%

remote23%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

understand business needsaudience targetingengage audiencedigital strategybrand managementstakeholders managementbudget managementseodigital mediagoogle analytics

Soft

collaboration skillslearning skillsideationcommunication skillspresentationcreativityattention to detaildecision makingresponsibilityanalytical skills