Digital marketing manager

Companies need a digital marketing manager to effectively navigate the rapidly evolving digital landscape and capitalize on online opportunities. This specialist oversees and strategizes digital marketing efforts, ensuring that the company stays ahead of competitors, reaches target audiences, and achieves marketing goals through search engines, social media, email, and online advertising.

$98.355

Average base salary per year

Everyday tasks

Develop and implement digital marketing strategies across various channels, including social media, email, search engines, and display advertising.
Plan and manage digital advertising campaigns, allocate budgets, segment audiences, etc.
Collaborate with content creators, designers, and developers to produce and optimize digital marketing assets.
Conduct keyword research and optimize the website content to improve search engine visibility and organic rankings.
Analyze website traffic, user behavior, and conversion funnels to identify insights and areas for improvement.
Manage relationships with external vendors, agencies, and partners.

Jobs by workplace

hybrid15.7%

office64.06%

remote20.24%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

understand business needsengage audiencestakeholders managementbrand managementaudience targetingseobudget managementproject managementgoogle analyticsmarketing campaigns

Soft

collaboration skillslearning skillscommunication skillsideationattention to detailmeet deadlinespresentationresponsibilityproblem solvinginterpersonal skills