back to digital marketing
Digital marketing analyst
The key role of a digital marketing analyst in a company is to collect, analyze, and interpret data from various digital marketing campaigns and channels. They provide valuable insights and recommendations to optimize marketing strategies, improve performance, and drive better business outcomes by leveraging data-driven decision-making.
$104.275
Average base salary per year
Everyday tasks
- Conduct in-depth analysis to identify trends, patterns, and insights that inform marketing strategies and optimization efforts.
- Collect and analyze data from various digital marketing channels.
- Create reports and dashboards to present key performance indicators (KPIs) and metrics.
- Provide data-driven recommendations for improving campaign performance, targeting, messaging, and overall digital marketing strategies.
- Assist in setting up and monitoring A/B tests or experiments to evaluate the effectiveness of different marketing approaches.
- Conduct competitive analysis and market research to identify opportunities and areas for improvement.
Jobs by workplace
hybrid18.08%
office63.09%
remote18.83%
The most demanded skills
This list is based on analysis of thousands of job openings.
Hard
understand business needsstakeholders managementaudience targetingagilegoogle analyticsengage audiencebrand managementproject managementdashboardsproduct analytics
Soft
collaboration skillslearning skillscommunication skillscreativityideationdecision makingwriting skillsattention to detailpresentationmeet deadlines