Social media copywriter

These copywriters create engaging content tailored for different social media platforms. They understand the nuances of each network, such as character limits, trending hashtags, and audience preferences, to craft captivating posts that generate user interaction and brand awareness. Businesses need social media copywriters to foster community engagement, achieve marketing goals, and grow their audience.

$70.167

Average base salary per year

Everyday tasks

Write engaging texts for social media posts, including captions, hashtags, and CTA.
Develop content calendars and schedule posts.
Adapt writing style and tone to suit different social media platforms.
Craft shareable and viral content that resonates with the target audience and encourages engagement.
Collaborate with graphic designers and multimedia specialists to create visually appealing and engaging social media content.
Conduct social media listening to stay aware of trends, conversations, and brand mentions.

Jobs by workplace

hybrid6.25%

office50%

remote43.75%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

ad copyadapt writing styleadvertising campaignsadvertising contentaudience communication strategyaudience targetingblog postsbrand awarenessbrand buildingbrand concept

Soft

ability to adaptability to leadattention to detailcollaboration skillscommunication skillscreativitydecision makingideationintegrated approachinterpersonal skills