SEO copywriter

SEO copywriters have a deep understanding of search engine ranking principles. They use SEO techniques and keyword research to create compelling content that ranks well and attracts organic traffic. Businesses need them to improve online visibility, increase website traffic, and drive conversions.

$67.538

Average base salary per year

Everyday tasks

Conduct keyword research to identify relevant and high-impact keywords for content optimization.
Create SEO-friendly website copy, blog articles, and landing pages incorporating targeted keywords and phrases.
Write compelling and click-worthy meta descriptions that encourage user clicks in search engine results.
Conduct competitor analysis to identify opportunities for content improvement.
Collaborate with designers and developers to optimize content for search engines and UX.
Improve meta tags, headings, and image alt tags to expand visibility.

Jobs by workplace

hybrid16%

office40%

remote44%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

ad copyadapt writing styleadvertising campaignsadvertising contentaudience communication strategyaudience targetingblog postsbrand awarenessbrand buildingbrand concept

Soft

ability to adaptability to leadattention to detailcollaboration skillscommunication skillscreativitydecision makingideationintegrated approachinterpersonal skills