Marketing copywriter

Businesses need marketing copywriters to promote their products or services effectively. Marketing copywriters have the skills to create content that grabs attention, transmits benefits, and drives action. Their ability to craft engaging copy for advertisements, websites, email campaigns, and other marketing materials helps companies attract and retain customers.

$73.834

Average base salary per year

Everyday tasks

Write persuasive sales copy and product descriptions highlighting features, benefits, and unique selling points.
Create engaging content for marketing campaigns, including email marketing, landing pages, brochures, and advertisements.
Incorporate insights of market research into the copy.
Optimize content for conversions, employing persuasive techniques and strong calls to action.
Analyze the performance of texts to identify areas of improvement and optimize results.
Collaborate with marketing teams to execute marketing strategies and campaigns.

Jobs by workplace

hybrid9.89%

office58.24%

remote31.87%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

ad copyadapt writing styleadvertising campaignsadvertising contentaudience communication strategyaudience targetingblog postsbrand awarenessbrand buildingbrand concept

Soft

ability to adaptability to leadattention to detailcollaboration skillscommunication skillscreativitydecision makingideationintegrated approachinterpersonal skills