Copywriter

General copywriters are versatile professionals who contribute to various aspects of marketing and communication. They create engaging content, uphold brand consistency, drive audience engagement, and effectively translate the company's messages through their writing.

$73.619

Average base salary per year

Everyday tasks

Create compelling and engaging written content for websites, blogs, social media posts, and marketing materials.
Research various topics to gather information and ensure the accuracy and relevance of the content.
Craft attention-grabbing headlines, slogans, and taglines that effectively convey the brand's message.
Edit and proofread content to ensure accuracy, clarity, and adherence to grammar and style guidelines.
Write persuasive sales copy and product descriptions to drive conversions.
Adapt writing style and tone to suit different target audiences and brand guidelines.

Jobs by workplace

hybrid12.08%

office69.59%

remote18.33%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

ad copyadapt writing styleadvertising campaignsadvertising contentaudience communication strategyaudience targetingblog postsbrand awarenessbrand buildingbrand concept

Soft

ability to adaptability to leadattention to detailcollaboration skillscommunication skillscreativitydecision makingideationintegrated approachinterpersonal skills