Brand copywriter

The role of a brand copywriter in companies is to shape and convey the unique voice and personality of the brand through written communication. They create content that effectively communicates the brand's values, mission, and key messaging to the target audience. By crafting engaging stories and taglines, these specialists help companies establish emotional connections with customers and differentiate themselves in the market.

$76.300

Average base salary per year

Everyday tasks

Develop a brand voice and tone guidelines to ensure consistent messaging across all marketing and communication channels.
Create brand stories and narratives that transmit the brand's values, mission, and unique selling points.
Craft taglines, slogans, and brand messaging that differentiate the brand from competitors.
Develop brand personas and target audience profiles to inform the tone and language used in brand communication.
Write guidelines to portray the brand in various marketing materials.
Review and edit content across different platforms to ensure consistency and alignment with the guidelines.

Jobs by workplace

hybrid10.53%

office57.89%

remote31.58%

The most demanded skills

This list is based on analysis of thousands of job openings.

Hard

ad copyadapt writing styleadvertising campaignsadvertising contentaudience communication strategyaudience targetingblog postsbrand awarenessbrand buildingbrand concept

Soft

ability to adaptability to leadattention to detailcollaboration skillscommunication skillscreativitydecision makingideationintegrated approachinterpersonal skills